The fundamental mistake many make is believing they understand politics and the policy environment by reading the newspaper. The policy cycle is a defined cycle starting generally with an idea (policy solution needed) and then moves through a policy development stage, consultation period, implementation and then finally evaluation. Within this framework you have a series of obstacles and actors from policy networks, vested interests, agenda setting challenges through to, ‘…what drivers do we use or promote to achieve the outcome’? For example, will voluntary compliance achieve the policy objective or do we need to advocate for economic solutions - user pays - to change behaviour.
Either way, we map all of this out very quickly for clients and develop a comprehensive plan to succeed.